The Context Marketing Revolution (English, Hardcover) By Mathew Sweezey

In today’s world overflowing with media noise, traditional marketing models fall flat. In The Context Marketing Revolution, Salesforce’s marketing veteran Mathew Sweezey introduces context marketing—a framework that aligns brand experiences with consumers’ immediate needs and moments. He outlines five key principles: Available, Permissioned, Personal, Authentic, and Purposeful. Through real-world case studies and actionable insights, Sweezey offers a practical roadmap for brands to connect meaningfully with buyers in the “infinite media” era.

Buy this book from Kitabharu and redefine your marketing approach by mastering the art of delivering the right message, to the right person, at the right moment.