Innovation Capital (English, Hardcover) By Jeff Dyer

Innovation Capital explores why innovative ideas often fail—not because of lack of creativity, but due to leaders’ inability to mobilize support, resources, and visibility. The authors draw on decades of research to introduce “innovation capital”—a mix of human, social, and reputational resources. Through interviews with innovators like Jeff Bezos, Elon Musk, Indra Nooyi, and Shantanu Narayen, they reveal how top innovators use techniques such as storytelling, signaling, networking, and FOMO to gain traction for their ideas. The book provides actionable steps and frameworks to build influence, champion ideas effectively, and win crucial support.

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