Great by Choice (English, Hardcover) By Jim Collins

In Great by Choice, Jim Collins and Morten T. Hansen explore why some companies flourish in uncertainty and chaos, while others fail. Based on a nine-year research study, the book introduces the concept of “10Xers”—leaders who build companies that outperform their industry by at least ten times despite turbulent conditions. With concepts like the 20-Mile March, Fire Bullets Then Cannonballs, Productive Paranoia, and the SMaC Recipe, this book provides a roadmap for building resilience, discipline, and long-term success.

Compelling case studies, rigorous data, and actionable frameworks make this a powerful guide for entrepreneurs, leaders, and organizations aiming for greatness—not by luck, but by consistent, smart choices.

Buy this book from Kitabharu to learn the proven principles that help great companies thrive in chaos and uncertainty.