The Friction Project By Robert I. Sutton And Huggy Rao

The Friction Project by award-winning organizational psychologist Robert I. Sutton and Stanford professor Huggy Rao (Paperback, St. Martin’s Press, January 2024) offers a cutting-edge framework for identifying “friction”—the obstacles, jargon, and needless complexity that sap organizational energy. Drawing on seven years of research and case studies from companies like Dropbox, AstraZeneca, and public services, the authors empower leaders to become “friction fixers”: making essential tasks effortless and discouraging counterproductive ones. With insights from friction forensics, behavioral design, and real-world transformations, this 304-page manual is a playbook for managers, executives, and teams seeking speed, clarity, and productivity.