Marketing By Peter Spalton

Marketing by Peter Spalton is a practical guide designed to help readers understand the fundamentals of marketing and how to apply them effectively in the real world. Covering key topics such as market research, branding, customer behavior, promotion, and digital marketing, this concise book equips professionals and students with actionable strategies to grow any business. Spalton breaks down complex marketing principles into clear, easy-to-follow steps for achieving measurable results.