Alchemy (English, Paperback) By Rory Sutherland

In Alchemy, advertising legend Rory Sutherland explores the surprising power of irrational thinking in business, marketing, and everyday life. Drawing from behavioral economics, psychology, and real-world campaigns, he reveals why logic alone can’t solve complex problems—and how unconventional ideas often lead to the most effective solutions. Packed with witty insights, examples, and practical advice, this book challenges you to embrace creativity and think beyond reason.