Misbehaving (Paperback) By Richard H. Thaler

Misbehaving chronicles Richard H. Thaler’s pioneering journey in establishing behavioral economics—a field that integrates psychological insights into economic theory. Challenging the traditional notion of humans as rational agents, Thaler presents compelling evidence of predictable irrational behaviors influencing economic decisions. Through engaging narratives and real-world examples, he illustrates how incorporating human behavior into economic models leads to more accurate predictions and effective policies.

Buy this book from Kitabharu and delve into the fascinating world where economics meets human behavior.