Hooked: How to Build Habit-Forming Products by Nir Eyal, Ryan Hoover

Hooked is a groundbreaking guide for product designers, entrepreneurs, and marketers who want to create products that people can’t put down. Drawing on behavioral psychology and real-world case studies, Nir Eyal introduces the “Hook Model”—a four-step process that explains how successful companies create user habits.

Practical, actionable, and deeply insightful, Hooked helps you build products that keep users engaged and coming back. Whether you’re launching a startup or enhancing an existing product, this book offers the blueprint for building habit-forming experiences.

Buy this book from Kitabharu and learn what makes products truly addictive—in a good way.