Hooked By Nir Eyal

Hooked: How to Build Habit-Forming Products by Nir Eyal is a practical guide for entrepreneurs, product designers, and marketers who want to create products that keep users coming back. Drawing from behavioral psychology and case studies, Eyal introduces the Hook Model—a four-step process involving trigger, action, variable reward, and investment—that drives user engagement. This book is packed with actionable insights, ethical considerations, and examples from companies like Facebook, Pinterest, and Twitter, making it an essential read for anyone building products people love to use.