Emotion by Design (Paperback) By Greg Hoffman
₨ 960.00
In Stock
Highlights:
- Language: English
- Publisher: Harper Business
- Author: Greg Hoffman
- Genre: Marketing / Business / Design
- Published Year: 2018
Description
Emotion by Design by Greg Hoffman dives into the powerful role of emotion in branding and product design. Drawing on his experience as Nike’s Chief Brand Experience Officer, Hoffman reveals how companies can create deeper connections with customers by tapping into emotional storytelling and design thinking. This book offers practical insights for marketers, designers, and entrepreneurs seeking to build memorable, meaningful brands.
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